Article Per Year (5 Year)
p-Index From 2019 - 2024
6.389
P-Index
This Author published in this journals
All Journal International Journal of Advances in Applied Sciences Jurnal Kajian Bali JUIMA : Jurnal Ilmu Manajemen JAM : Jurnal Aplikasi Manajemen MEDIA BINA ILMIAH Evangelikal: Jurnal Teologi Injili dan Pembinaan Warga Jemaat Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JPPI (Jurnal Penelitian Pendidikan Indonesia) Jurnal Inovasi Ekonomi Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Jurnal Kewarganegaraan Jurnal Pengabdian kepada Masyarakat Journal of Innovation and Community Engagement International Journal of Social Science Prosiding Konferensi Nasional PKM-CSR Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan BISMA (Bisnis dan Manajemen) IJFBP International Journal of Family Business Practices Transformatif: Ekonomi, Bisnis dan Kewirausahaan Dharma Jnana Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Seminar Nasional Aplikasi Iptek (SINAPTEK) Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi JAKADIKSI: JURNAL VOKASI JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Journal of Business on Hospitality and Tourism Jurnal aplikasi IPTEK
I Wayan Ruspendi Junaedi
Universitas Dhyana Pura
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 60 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JUIMA : Jurnal Ilmu Manajemen

 1 
PENGARUH CONTENT MARKETING, E-MAIL MARKETING DAN MOBILE MARKETING TERHADAP CUSTOMER ENGAGEMENT PADA NADIA MART DAWAS Ida Bagus Kurniawan; Natalia Sri Endah Kurniawati; I Wayan Ruspendi Junaedi
JUIMA : JURNAL ILMU MANAJEMEN Vol. 12 No. 1 (2022): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (463.168 KB)

Abstract

Nadia Mart Dawas is one of the UMKM in Badung that uses digital marketing for promoting the product. The types of digital marketing that used is Content Marketing, E-Mail Marketing and Mobile Marketing. The Digital marketing efforts are closely related to customer engagement. Customer engagement is a behavior that makes customers contribute to the company's where the contribution is not only like the purchase of the product but the contribution given is a feedback, suggestions and ideas. This research was conducted with the aim of knowing the effect of Content Marketing, E-Mail Marketing and Mobile Marketing on Customer Engagement at Nadia Mart Dawas. This research was conducted by distributing online questionnaires to 150 respondents who are customer of Nadia Mart Dawas. The method used in this study is multiple linear regression to determine the effect of several variables on other variables. Based on the research that has been done, the results show that content marketing variables, email marketing variables and mobile marketing variables partially have a significant effect on customer engagement, and after all the variables X tested together has an effect on variable Y with a percentage of influence are 55.5% , and 45.5% is influenced by variables that are not used in this study.
Co-Authors Abimanyu Tuwuh Sembhodo Abimanyu Tuwuh Sembhodo ADE RISNA SARI Adya Hermawati Adzka Rosa Sanjayyana Ariesmansyah, Andre Arnold Gautama Suryadinata Arycha Sheren Budi Hidajat Christimulia Purnama Trimurti Christin Priska Molina Christina Indah Sasmita Dermawan Waruwu Donald Samuel Slamet Santosa, Donald Samuel Slamet Eko Sulistyo Endang Fatmawati Erlin Dolphina Filipus Zuther Gabriel Firsta Adnyana Gede Deddy Rahmat Gede Nyoman Wiratanaya Gede Nyoman Wiratanaya Gede Nyoman Wiratanaya Gerson Feoh Gusti Ngurah Joko Adi Negara Hendy Tannady I Dewa Made Arik Permana Putra I Gede Agus Mertayasa I Gede Deddy Rahmat I Gusti Bagus Rai Utama I Gusti Bagus Saccidananda Yasa I Ketut Sirna I Komang Andika I Made Dwi Wira Ardana I Made Dwi Wira Ardana I Made Sumartana I Made Sumartana I Nyoman Sukrayasa I Wayan Damayana Ida Ayu Nyoman Yuliastuti Ida Ayu Sita Amelia Putri Ida Bagus Kurniawan Ika Suhartanti Darmo Irzan Soepriyadi IWK Teja Sukmana J. Wahyu Nugroho Jony Oktavian Haryanto La Iwe Lestari, Anggun Hilendri Luh Restiawati Miftahorrozi Miftahorrozi Mochamad Heru Riza Chakim Mohammad Azharie Hamdany Mudasetia Mudasetia Natalia Sri Endah Kurniawati Ni Nyoman Tri Sukarsih Ni Putu Dyah Krismawintari PA Andiena Nindya Putri Putu Agus Dharma Wijaya Putu Aristya Adi Wasita Putu Stevan Eka Putra Putu Steven Eka Putra R. Rulick Setyahadi Raden Agus Sarwa Edy Rendi Wibowo Rio Haribowo Shujahat Ali Sri Hastutik Sumartana, I Made Suresh Kumar Teguh Setiawan Wibowo Titin Veronika Wildoms Sahusilawane Yodiansyah, Hefri Yuli Purbaningsih _ Irawan